Sport Utilities
Pay for Play: The Most Blatant Automotive Product Shills – Feature – Auto Reviews – Car and Driver
What the car business and show business have in common is business .
Neither was organized as a charity, and profit generation reigns supreme in both. Forget art or storytelling, when it comes to mixing movies and TV with cars, the business happens in product placement.
Product placement is simply the act of inserting a product into a film or TV show in order to reap some publicity. It’s publicity, but it’s rarely
Nissan considers a rental concept for Leaf owners
Nissan considered a rental concept to allow Leaf owners to get behind the wheel of a ‘normal car’ for longer journeys when needed.
The scheme – similar to Peugeot’s Mu concept which allows owners to chop and change their cars depending on their needs – didn’t get the green light because the manufacturer has moved away from rental cars.
However, Nissan’s EV product manager David Jackson said there was no reason why dealers couldn’t set up their own similar scheme to entice more buyers to switch to electric motoring. Read the rest of this entry »
BMW confirms new Mini for the UK with ?500m investment
More good news for the British car industry today as BMW confirmed it will build the next generation of Mini in the UK.
The manufacturer intends to invest an extra f500m in its production facilities over the next three years as it gears up for the introduction of the new model.
According to BMW, the announcement will safeguard over 5000 British jobs already spread between the assembly line in Oxford, the pressings plant in Swindon and the engine factory at Hams Hall near Birmingham. Read the rest of this entry »